Mortgage Company Rebrand
Hipotecasa
Hipotecasa, a small mortgage project in Argentina, needed a complete visual overhaul. I delivered a full rebranding and a new website to give them a professional, solid look.
Building Trust Visually
When Hipotecasa reached out, their visuals were pretty unprofessional, and it was clear they needed a fresh start. My goal was to create a brand that felt simple yet incredibly solid, instilling trust in their clients. After exploring various shapes and concepts, I landed on a core symbol that really fit the project's essence – something strong and dependable.
With the new logo and symbol in place, I designed their marketing landing page website, ensuring it was clean, intuitive, and clearly communicated their services. I also created a variety of social media posts, making sure to play with the new logo's shapes. This allowed me to generate unique visual interest and create decorative patterns that tied all the designs together, giving them a cohesive and polished new style.
Trustworthy Symbol
Simple, solid.
Dynamic Shapes
Fresh Compositions.
Full Brand Overhaul
I led the full rebranding effort for Hipotecasa, designing their new logo and creating a marketing landing page website. I also developed numerous social media posts, leveraging the new brand's shapes to add visual interest.
